videor research    
SYNDICATED RESEARCH

 
ACR | MCR | TVCP | COMPOSE

We have our original market data, we know Thai people.
Thai ACR, Compose Thailand, TVCP

Original data will support your understanding of Thai market.
We can support your analysis with our original data Thai ACR and Thai MCR. From these data and many experience, we know Thai people and market, so we do not just conduct your custom research but also
add our local market insight, toward your research objectives.

Media & Advertising research know how, experience, knowledge.
We provide best service that integrated our experience in Thai market with plenty of Video Research ‘s
know-how and knowledge.

I. Syndicated data service

1.Single source database (Original Data)                         [ TOP ]

Thai ACR
Consumers’ behavior × Life style × Media contact

  • Cover both consumption/purchase behavior and media contact
  • Clear the profile of each brands’ consumer and Competitors
  • Identify consumer s’ media contact.(Incl. Media vehicle)

 Thai MCR

Consumers ’ daily life pattern × Media contact

         Discover other media contact opportunities

Identify consumers daily life pattern and media contact point and pattern 

  

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2.Media Planning Data (Original Data)                             [ TOP ]

Compose Thailand
Advertising objectives × Brands × Media contact × Budget

  • Optimize advertising planning by brand and communication
    objective.
  • Which media is most suitable for marketing communication
    objective.
  • How to optimize and advertising budget

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3.TV commercial performance check.(Original Data)          [ TOP ]

TVC Performance Index
Awareness × Interest × Desire ×Purchase intention

Measure the TVC effectiveness (Study change in audience’s attitude process after TVC placement which includes reach, awareness, content comprehension and purchase intention.)


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