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TVCP

 
SYNDICATED RESEARCH | ACR | MCR | COMPOSE

TVC performance check : TVC Performance Index (TVCP)

TVCP will help you to understand TVC performance by checking the process of TVC reach , contents evaluation to purchase intention.
 
-Evaluation to each TVC is available by target, i.e., gender/age
Measuring TVC’s performance which allow marketers to more effectively make airing 
plan and creativity plan.
 
-By measuring a number of TVC on the same level, relative comparison of one TVC to
other is easily realized. You can compare your TVC performance with competitors’ one.

 


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